Arran-Elderslie Launches “Step in the Frame” Rural Adventure Tour

MEDIA RELEASE 

For Immediate Release

September 21, 2026

Arran-Elderslie Launches “Step in the Frame” Rural Adventure Tour

ARRAN-ELDERSLIE, ON — The Municipality of Arran-Elderslie is inviting residents and visitors to get out, explore and discover the communities, landscapes, history and hidden gems that make the area special with the launch of its newest tourism initiative, Step in the Frame.

Step in the Frame is a self-guided rural adventure featuring 10 unique destinations throughout Arran-Elderslie. At each stop, visitors will find a custom selfie frame designed to capture the moment — but the Municipality is encouraging participants not to stop at the photo.

“Step in the Frame is a fun way to welcome people into our communities and encourage them to see some of the great places we have right here in Arran-Elderslie,” said Mayor Steve Hammell. “You could visit all 10 locations in a day, but I’d encourage people to take a few days, slow down, shop locally and enjoy each of our towns. Whether you live here or are visiting for the first time, we hope you’ll get out, explore, take some pictures and have some fun along the way.”

Each frame marks a destination with its own story and character, from scenic river views and rural landmarks to heritage sites and local attractions. Participants are encouraged to explore beyond each frame and discover nearby trails, shops, restaurants, parks and other local experiences.

Get a head start at the International Plowing Match

Beginning Tuesday, September 22, visitors can get a bonus Step in the Frame location at the Bruce County International Plowing Match and Rural Expo outside Walkerton.

Visitors to the IPM are invited to stop by the Bruce County Showcase area and find the special bonus frame. It’s a great way to get started on the tour before heading out to explore Arran-Elderslie.

“We’re excited to give IPM visitors a little preview of what they can discover in Arran-Elderslie,” said Jen Legge, Economic Development and Communications Officer. “Stop by the Bruce County Showcase, step into the frame, and then come explore the real places, stories and experiences waiting just beyond it.”

How it works

The adventure is simple: find a frame, step in and take a photo, explore the area around you, and share your adventure using #StepInTheFrameTour. Participants who submit their photos can also be entered to win a $250 Arran-Elderslie prize package.

Whether you visit one location or collect all 10, Step in the Frame is an invitation to experience Arran-Elderslie at your own pace and discover something new along the way.

For locations, maps, contest details and more information, visit:

www.arran-elderslie.ca/stepintheframe

Follow @ArranElderslie on Facebook and Instagram, and @ExperienceArranElderslie on Instagram for tourism inspiration and local discoveries.